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Gotham Bold Font3/30/2021
Hoefler Frere-Jones. 20 January 2009. Retrieved 2009-01-25.Gothams letterforms were inspired by examples of architectural signs of the mid-twentieth century.
Gotham has a relatively broad design with a reasonably high x-height and wide apertures. It is also the current font used in MPAA title cards for film trailers in the U.S. It is published by Hoefler Co., the company of Frere-Jones former business partner Jonathan Hoefler. The font is currently used in the Discovery, Inc., Taco Bell and Golf Galaxy logos. GQ agreed that they needed something that was going to be very fresh and very established to have a sort of credible voice to it, according to Hoefler. I suppose theres a hidden personal agenda in the design, Frere-Jones said, to preserve those old pieces of New York that could be wiped out before theyre appreciated. Having grown up here, I was always fond of the old New York and its lettering. This theme was found frequently in Depression-era type in both North America and Europe, particularly Germany. This simplification of type is characterized by Frere-Jones as not the kind of letter a type designer would make. It was born outside the type design in some other world and has a very distinct flavor from that. Paul Shaw commented that the letterforms Gotham was based on were geometric yet they did not look like Futura. Their widths were more uniform and less classical, bowls were larger. According to David Dunlap of The New York Times, Gotham deliberately evokes the blocky no-nonsense, unselfconscious architectural lettering that dominated the New York streetscape from the 1930s through the 1960s. Andrew Romano of Newsweek concurs. Unlike other sans serif typefaces, its not German, its not French, its not Swiss, he said. I didnt think anything new could have been found there, but luckily for me (and the client), I was mistaken. In a Fourth of July speech at its unveiling, then-Governor George Pataki cited the cornerstone as the bedrock of our state. The text is written in all-uppercase letters, which was criticized, as some wanted a mix of upper and lower-case to give the words a human voice. Later, however, upon hiring John Slabyk and Scott Thomas, the campaign made the change to Gotham, and the font was used on numerous signs and posters for the campaign. It has the sense of trustworthiness because youve seen it everywhere. Graphic designer Brian Collins noted that Gotham was the linchpin to Obamas entire campaign imagery. In her campaign, Hillary Clinton used New Baskerville, a serif used by book publishers, law firms and universities, while John McCain used Optima, the same font used for the Vietnam Veterans Memorial. It also has to be noticed that while the Obama campaign material still used the Perpetua typeface, the short-lived John Edwards campaign was already using Gotham Ultra. Coca-Cola, television shows Conan, Maury and Saturday Night Live, the Tribeca Film Festival, the Qwest advertisements, and the Georgia Governors Office of Customer Service have all used Gotham in logos. The Georgia state government cited Gothams clean, fresh lines and variations that offer a variety of options for use in all marketing, advertising and signage applications as reason for its use. Gotham Bold Font Free Coffee ToStarbucks used the typeface in conjunction with the 2008 Presidential election to advertise an offer of free coffee to people who vote. The typographical logo of the National September 11 Memorial Museum, designed by Landor Associates, features a style mixture of Gotham and Verlag, another H FJ typeface. In announcing the news they wrote: Can We Add Serifs to Gotham For the President of The United States Yes We Can. The design was not released publicly. The MSU Brand - Design and Visual Identity. Retrieved 2019-11-24. HelveticaFilm.com. Archived from the original on 4 September 2012. Expertinent: Why the Obama Brand Is Working. Newsweek. Archived from the original on 4 February 2009. The Rice Thresher. Archived from the original on 22 January 2009. Hoefler Frere-Jones. January 2009. Retrieved 2009-01-25.
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